I’m a Brazilian designer, originally from São Paulo, adventuring in Berlin for the past three years.

My journey began in graphic design and evolved into Visual, UX, UI, Product Design. Over time, I’ve learned that design is about far more than aesthetics—it’s a problem-solving discipline that influences strategy, drives business decisions, and shapes meaningful experiences.

When people ask me about my design process, I say it doesn’t matter whether you call it design thinking, lean design, product thinking, agile UX, or any other variant… I simply call it design. At its core, my craft is about solving complex problems while balancing user needs and business goals. I also take the responsibility of considering how design decisions impact people’s lives seriously, as I believe mindful design is critical.

In practice, my process follows these key steps:

• Frame: Understand the goal and the surrounding context.

• Define: Critically evaluate options, converge, and choose the best solution for what was framed.

• Translate: Turn that understanding into designs considering the available design language and the technical feasibility.

• Iterate&Adapt: Implement. Assess its impact. Iterate. Repeat.

Even though I follow key steps in each project, design is not always a linear process—it’s adaptable and evolves with each challenge and context. It’s this ability to adapt and transform that excites me most about what I do.